«Expostroy» window displays

Type: retail

Location: Moscow, Russia
Area: 310 m2
Year: 2021

The project of the facade showcases the interior space design of the Expostroy retail complex in Moscow.

We place a new structure inside the showcases, which develops inside the interior space of the showcases and accommodates different interior objects, exposing them. The goal is to evoke a sense of theatricality, play, and intrigue in the viewer. Each placed piece of furniture is treated as a character occupying its niche scene. These objects are distributed unevenly in a certain rhythm. Some of them are exhibited solo. Some are grouped into plots, symbolizing typical interior scenarios, such as living room, dining group, wardrobe, etc.

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